Digital Analyst, Enterprise Analytics

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Requirements:

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
• 2-4 years of experience in digital analytics or a related field.
• Proficiency in SQL for data extraction and analysis.
• Experience with digital analytics tools like Google Analytics or Adobe Analytics.
• Strong understanding of data visualization tools, particularly Sigma Computing.
• Experience with SEO and SEM principles.
• Excellent analytical, communication, and presentation skills.
• Ability to work collaboratively in a team environment.
• Strong project management skills.

Responsibilities:

• Collect and analyze data from digital channels to inform business decisions.
• Monitor and report on website traffic, user engagement, and conversion rates.
• Develop and maintain dashboards using Sigma Computing to track key performance indicators (KPIs).
• Conduct A/B testing to optimize website and campaign performance.
• Collaborate with marketing and product teams to enhance digital strategies.
• Provide actionable insights to improve user experience and drive growth.
• Stay updated with industry trends and best practices in digital analytics.