Media Outreach Intern (100% Remote)

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Requirements:

• Must be available to work 24 hours per week Monday-Friday for the duration of the 16-week program
• Candidates must be able to work within the Eastern Standard Time (EST) zone to be eligible for this internship
• Currently pursuing or recently completed a degree in Communications, Journalism, or Marketing
• Must have an understanding and interest in the local media landscape
• Passionate about personal finance and have an understanding of what makes personal finance content newsworthy
• A team player who is willing to collaborate with other departments and is open to constructive feedback
• Experience working with tools such as Google Spreadsheets, Microsoft Excel, or an equivalent

Responsibilities:

• Help increase news coverage by maintaining and expanding our local media contact database.
• Track performance and help drive the outreach strategy through daily media monitoring of news coverage.
• Uncover growing trends in the personal finance space through daily competitor analysis, which can be used to increase traffic to GOBankingRates.com.
• Brainstorm new content that can be pitched to local media outlets.
• Collaborate across multiple departments, including the Research and Editorial teams to ensure content is optimized for media interest.
• Identify new opportunities for both local and national media pitching, that can result in traffic growth to GOBankingRates.com.
• Help craft responses to various media requests to earn media placements.
• Support traffic growth from Social Media by assisting with posting on LinkedIn and other platforms.