Demand Generation Marketing Associate, Conversion Campaigns

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Requirements:

• 1-2 years of experience in demand generation
• Proven track record of success in generating qualified leads and pipeline
• Understanding of the B2B buyer's journey and full-funnel demand generation campaigns
• Experience in marketing automation & CRM platforms a plus (e.g., Marketo, SFDC)
• Strong communication and project management skills
• Data-driven and results-oriented
• Scrappy with a get stuff done attitude

Responsibilities:

• Plan, execute, and optimize integrated marketing campaigns
• Plan and execute a quarterly webinar program
• Execute and scale Account-Based Marketing (ABM) strategies
• Continuously analyze and refine channel strategies
• Stay current on digital marketing trends and identify opportunities to integrate new strategies or technologies into our DG programming
• Work with Senior Manager, DG and Marketing Analytics to track and analyze key metrics to measure the effectiveness of demand generation programs, optimizing for quality over quantity and ROI
• Leverage marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce) to track, measure, and report on the effectiveness of demand generation campaigns