Google Ad Account Specialist

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Requirements:

• 5+ years of experience working managing Google Search Ads
• Expert in Google Ads (it would be preferable if you are a certified Google Ads Expert)
• Experience in setting and executing Search Ads strategy
• Experience working in a client-facing account management role
• Experience with Google Ad Grant is a plus
• Experience with landing page optimization is a plus

Responsibilities:

• Management of Google ads-related accounts, and all aspects of Google Ad campaigns
• Account management that includes interacting with clients and managing PPC campaigns
• Generation and facilitation of upsell opportunities on existing accounts
• Utilization of Google Ads to manage, analyze, and optimize digital campaigns
• Coordination with sales team to suggest strategies for prospective new clients
• Utilization of SEMRush, Google Analytics, Google Tag Manager, and Google Ads to analyze websites, and website traffic, and make recommendations.
• Designing, building, and executing digital advertising campaigns using Google Ads Tools
• Assisting with Digital Marketing tasks and campaigns
• Maintenance of Google Ad accounts and analysis of results to identify patterns, trends, and opportunities.
• Analyzing existing landing pages on a client’s site and making recommendations for improvements for the client to implement
• Analysis and optimization of pay-per-click (PPC) campaigns
• Develop PPC strategies to increase online visibility.