Social Media & Marketing Coordinator (Kinesiology Background)

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Requirements:

• Degree or professional background in kinesiology, physical therapy, athletic therapy, or a related field (combined with marketing experience).
• 5+ years of experience in social media management, marketing, or content creation.
• Strong understanding of sports injury recovery, movement science, and fitness trends.
• Ability to create and manage content that educates, inspires, and converts.
• Strong analytical mindset - able to track performance metrics and optimize content accordingly.
• Passion for fitness, health, and helping others recover and perform at their best.

Responsibilities:

• Develop and execute monthly content calendar with 20+ engaging posts across organic social platforms.
• Create and oversee content that educates on injury recovery, demonstrates proper tool usage, and highlights experiences with Sidekick products.
• Actively engage with online community by responding to all inquiries on social channels.
• Provide science-backed, yet accessible responses to injury-related questions.
• Identify, vet, and onboard 5-10 content creators per quarter.
• Manage content requests, ensuring timely delivery and a continuous pipeline of fresh content.
• Identify and onboard high-profile athletes.
• Develop strategic partnership opportunities with rehab and fitness professionals, brands and organizations.
• Secure media coverage by identifying and pitching Sidekick to relevant publications.
• Monitor social media KPIs and create monthly performance reports for paid and organic media.