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Lead Frontend Engineer (React)
Posted 1 day agoViewed
💎 Seniority level: Lead
🔍 Industry: Data Analytics
🗣️ Languages: English
Requirements:
- Front-end developer with proficiency in JavaScript, React, HTML, and CSS with an emphasis on event-based tracking and tag implementation.
- Strong hands-on experience with Tag Management Solutions (TMS) like Google Tag Manager (GTM), Adobe Launch, and Tealium iQ.
- Experience working with 3rd party event tracking, such as Web Analytics (e.g. Adobe Analytics, Google Analytics / GA4) and Paid Media (e.g. Google AdWords, Meta Pixels, and DMPs (LiveRamp).
- Familiarity with Customer Data Platforms (CDPs) like Segment Twilio, Adobe Launch, Amperity, and Tealium AudienceStream.
- Ability to draft BRDs, SDRs, and technical documentation for data tracking implementations.
- Strong understanding of cross-domain tracking, UTM parameters, first-party cookies, and server-side tagging.
- Knowledge of data privacy regulations (GDPR, CCPA) and their impact on data collection and marketing strategies.
- Excellent troubleshooting and debugging skills using tools like Chrome DevTools, Adobe Debugger, and Tag Assistant.
Responsibilities:
- Implement and manage third-party marketing and analytics tags/pixels across web and mobile platforms.
- Integrate and configure CDPs (Segment Twilio, Amperity, Tealium AudienceStream) and align data collection strategies with business goals.
- Collaborate with marketing, analytics, product, and engineering teams to define tracking requirements and ensure seamless data flow across systems.
- Draft business requirements documents (BRDs), solution design references (SDRs), and technical implementation guides for tagging and data capture.
- Develop and maintain data layers to ensure structured and scalable event tracking.
- Perform QA and troubleshoot tagging issues, ensuring data accuracy through debugging tools like Chrome DevTools, Adobe Debugger, and network request monitoring.
- Ensure privacy compliance (GDPR, CCPA) in data collection and align tracking with first-party data strategies and server-side tagging.
- Collaborate on CDP audience segmentation and activation and enhance attribution capabilities across digital channels.
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