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Programmatic Digital Marketing Strategist
Posted 1 day agoViewed
💎 Seniority level: Senior, 5 or more years
💸 Salary: 105000.0 - 115000.0 USD per year
🔍 Industry: CPG food & beverage
🗣️ Languages: English
⏳ Experience: 5 or more years
Requirements:
- 5 or more years of progressive experience developing and executing digital advertising strategies.
- Must have working knowledge of Amazon campaign creation and management.
- Experience with programmatic ads.
- Deep understanding of the Amazon DSP platform, including audience targeting options (e.g., product targeting, contextual targeting, audience lists), bidding strategies, reporting capabilities, and integrations with other Amazon services.
- Demonstrates a curiosity for the latest eCommerce trends and understands how to test and evaluate different waves of ad theory and algorithm changes.
- Bachelor's Degree required; MBA or M.S. preferred.
- CPG food & beverage industry experience preferred.
- Strong analytical skills and an ability to use data to formulate profitability driven decisions.
- Ability to collaborate cross functionally, build effective relationships and influence decision making both internally and externally to achieve business goals.
- Excel at storytelling and presenting diverse information in a clear, concise manner with a data-supported point of view; executive presentation experience a plus.
- Good working knowledge of Microsoft Office applications with advanced Excel and PowerPoint skills; modeling and advanced functions a plus.
Responsibilities:
- Lead strategy, planning, budgeting and execution of full funnel programs that drive sales growth across Amazon, Instacart and other eCommerce marketplaces.
- Establish, deliver and report on financial metrics for digital marketing campaigns.
- Build, monitor, and manage sponsored ads.
- Partner with brand and marketing teams on creative assets for display ads.
- Support the sales team on their retail customers’ eCommerce capabilities and requirements.
- Collaborate with the media team and digital agencies to manage DSP.
- Execute and optimize programmatic advertising campaigns within Amazon DSP, focusing on achieving client KPIs and maximizing ROI. This includes campaign setup, targeting, bidding strategies, and ongoing performance monitoring.
- Analyze campaign performance data, identify trends and insights, and implement optimizations to improve campaign effectiveness. This includes A/B testing, audience refinement, and bid adjustments.
- Collaborate with marketing teams to develop programmatic advertising strategies aligned with overall marketing objectives. This involves understanding client goals, target audience, and product offerings.
- Provide insights into digital grocery industry, staying up-to-date on digital advertising trends to build and maintain competitive advantage in the online space.
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