Marketing Coordinator (6-Month Contract)

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Requirements:

• Minimum 2 years’ experience with a variety of hands-on marketing functions in a busy work environment
• Experience in ensuring outstanding marketing presence on all platforms of social media, particularly Facebook, Instagram and LinkedIn
• Proficient in Microsoft Office Suite & Canva
• Results-oriented mindset and experience
• Excellent writing, communication and interpersonal skills
• Ability to manage multiple ongoing tasks, often under tight deadlines
• Strong organizational skills
• Proven graphic design skills, experience and knowledge
• Adobe Creative Suite proven proficiency, particularly InDesign, Illustrator and Photoshop
• WordPress, FourSquare, HubSpot and other web CMS systems preferred
• Bilingual (French) considered an asset

Responsibilities:

• Develop and implement promotional strategies and marketing campaigns to promote WCG employment services programs designed to increase awareness amongst Clients, potential Clients, Employers, Community Organizations and other parties
• Identify daily social media priorities and ensures the catchment has a comprehensive plan for promotion online
• Solicit, place and promote photos, videos, websites and other digital content to the public
• Design and print marketing materials including brochures, flat sheets, rack cards, PowerPoint Presentations and business cards complying with brand standards
• Maintain up to date inventory of marketing materials for the Water Cooler
• Work closely with Employer and Community Coordinators to market services to employers and community organizations
• Help execute various B2B initiatives
• Stay up to date on current trends in online communications, including best practices, new technologies and applications.
• Coordinate with program areas and service providers to ensure online communications are being used effectively and provides direction as needed
• Support Marketing Manager with larger scale and strategic projects
• Adhere to corporate brand and stakeholder standards, review all newly created material with management to obtain Ministry or stakeholder approval
• Prepare cost estimates for communications products and services
• Identify local opportunities for marketing campaigns focused on driving client volumes
• Analyse marketing campaign metrics to determine effectiveness in creating awareness and recruiting clients
• Reconcile monthly billing statements
• Social media content creation through basic graphic design (Canva + apps)
• Create monthly social media editorial calendars
• Coordinate event logistics and registration for events including open houses, job fairs, hiring fairs and employer spotlights
• Coordinate WCG’s attendance at external events, such as tradeshows, job fairs and community events