Senior Lifecycle Marketing Manager

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Requirements:

• Deep knowledge of lifecycle management with a proven track record of scaling campaigns and achieving great wins (on either activation / conversion / retention).
• Proficiency in lifecycle automation tools such as Braze.
• Data-driven with the ability to analyze and report on lifecycle impact holistically (not just campaign-level).
• Strong project management skills.
• Excellent spoken and written communication.
• Fluent in English.

Responsibilities:

• Own the B2C communication channels to improve key metrics across the user lifecycle
• Analyze and report on the impact of lifecycle initiatives across activation, conversion, retention, and ARR, iterating to improve results continuously.
• Develop and execute lifecycle campaigns, including onboarding, feature adoption, retention, and promotional offers, while assessing their impact on business outcomes.
• Monitor messaging frequency across all channels (push, in-app messages, transactional and marketing emails) to balance user engagement and avoid over-communication.
• Manage email deliverability and optimize performance for global audiences.
• Leverage automations and AI to personalize campaigns at scale, accommodating multiple personas and geographies.
• Be the Photoroom Braze Champion to successfully scale lifecycle
• Build and maintain a scalable CRM framework within Braze, including templates, workflows, and best practices to enable other Photoroomers (especially from Growth, Product, and Brand) to run their campaigns effectively.
• Provide guidance and support to other Photoroomers to leverage CRM tools for their projects, ensuring alignment with overall lifecycle goals.
• Be the referent for all discussions between our engineering team and Braze.
• Maintain quality control over all communications sent through Braze, ensuring a seamless user experience.