Digital Marketing Product Manager – Loyalty & Credit Cards

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💎 Seniority level: Manager, 4+ years

📍 Location: U.S.

💸 Salary: 60.0 - 65.0 USD per hour

🔍 Industry: Marketing

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementData AnalysisProduct ManagementCross-functional Team LeadershipTableauProduct DevelopmentStrategyProduct AnalyticsAPI testingMarketingStakeholder managementDigital MarketingFinancial analysisBudget managementPowerPointA/B testing

Requirements:

4+ years of experience in product management, business ownership, marketing, or brand strategy.
Bachelor’s degree in marketing or a related area (or an additional two years of relevant experience/training in lieu of a degree).
Proven success in developing and executing high-impact digital marketing programs.
Experience with ROI analysis using Excel and PowerPoint.
Strong interpersonal, facilitation, and presentation skills.
Ability to balance big-picture strategy with detail-oriented execution for flawless campaign delivery.
Capable of managing multiple projects across various stakeholders and teams.
Ability to adapt quickly to changing requirements in a competitive environment.
Innovative problem solver willing to try new approaches to differentiate our product from competitors.
Strong influencing skills to interact with executives, internal teams, external partners, and agencies.
2+ years of experience in credit card programs (preferred over loyalty program experience).
2+ years of experience in digital marketing channels.
Proficiency in GA4 and Tableau is a plus.
Cross-functional team leadership experience is essential.

Responsibilities:

Support digital acquisition efforts for a loyalty program launch, integrating multiple loyalty programs.
Act as the primary business intent owner for digital touchpoint updates associated with the loyalty program integration.
Provide clear and detailed briefs to both e-commerce and marketing teams regarding required digital touchpoint updates and implementation strategies.
Oversee and manage digital acquisition touchpoints for the new loyalty brand and premium credit card.
Collaborate cross-functionally and with banking partners to ensure a seamless and successful launch of the new brand and updated touchpoints.
Define clear success metrics to guide cross-functional teams on deliverables and expectations.
Ensure robust tracking mechanisms are in place across all touchpoints for continuous performance monitoring and optimization.

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