Media Data Analyst

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💎 Seniority level: Middle, 2+ years

📍 Location: United States

🔍 Industry: TV advertising

🏢 Company: Marketing Architects👥 251-500 Advertising TV Production

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: PythonSQLData AnalysisMachine LearningSAS EGTableauData scienceCommunication SkillsAnalytical SkillsProblem SolvingData visualizationFinancial analysisData modeling

Requirements:

2+ years of data science or advanced data analytics experience, preferably in TV advertising.
Experience using Excel to clean, manipulate, analyze and visualize data.
Proficient programming in SQL and at least one additional programming language (R, Python, SAS, etc.)
Confidence in presenting and debating data-driven insights.
Expert-level skills in at least one data visualization tool (Tableau, Domo, etc.).

Responsibilities:

Creating new metrics, tools, and models to inform Linear TV and Streaming buys
Implementing predictive modeling techniques, including machine learning and data science applications
Extracting key insights and trends from large datasets to drive strategic decisions
Supporting continued evolution of our propriety AI-powered media buying tool
Automating and enhancing current processes to increase efficiency
Working with cross-functional teams to implement data visualization (utilizing Domo, Tableau, etc.)
Conduct pricing efficiency analyses to maximize ad spend
Analyzing trends of the TV & viewership landscape
Providing insights from industry research to support strategic planning

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