0 to 1 Marketing Leader

View full description

Requirements:

• 8 years of experience in marketing or growth, with a strong focus on consumer products and GTM strategies.
• Successfully led marketing efforts that resulted in significant market-channel fit and growth.
• Experience in high-growth environments, ideally as part of the founding team or in a role with equivalent accountability.
• Deep understanding of how to drive both network growth and revenue generation, particularly within subscription-based or marketplace models with strong network effects.
• Strong grasp of marketing strategy, from product positioning to go-to-market execution, and are skilled at experimenting with new approaches to drive results.
• Strong creative intuition and understand what resonates with consumers.
• Skilled in both qualitative and quantitative research methods, and you can translate insights into actionable GTM strategies.
• Thrive in resource-constrained environments and are comfortable moving quickly to test and scale new ideas.
• Communication is clear and concise, enabling you to articulate complex ideas effectively to a variety of stakeholders.

Responsibilities:

• Experiment with and scale go-to-market (GTM) strategies designed to accelerate ClassDojo’s network and revenue growth from the ground up.
• Create and test innovative marketing strategies that resonate with our network of tens of millions of children and families.
• Turn data, research, and intuition into effective GTM tactics that drive significant growth.