Director, Marketing Research - Brand - Remote

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Requirements:

• 7+ years of experience in brand insights, consumer research, or market analytics, with a proven track record in leadership roles.
• Deep expertise in brand research, including mixed methodologies, analysis, and strategic application. Experience leading and managing brand trackers, brand lift studies, concept testing, copy testing, real-time ad campaign measurement.
• Expertise in research methodologies, data analysis, and storytelling with insights.
• Strong advanced analytics skills with the ability to interpret complex data sets and translate them into strategic insights.
• Familiarity with AI-driven analytics and emerging research technologies is a plus.

Responsibilities:

• Develop and execute a comprehensive brand insights strategy to support marketing, branding, advertising, and business initiatives.
• Lead brand tracking and measurement programs to monitor brand health and perception over time.
• Establish key performance indicators (KPI’s) and measurement frameworks to evaluate brand equity and the effectiveness of campaigns.
• Humanize marketing strategies and creative briefs and conduct market research to elevate and optimize advertising.
• Lead qualitative and quantitative research efforts, including, but not limited to, surveys, focus groups, competitive analysis, and market intelligence. Synthesize findings into clear, compelling insights that inform brand positioning, marketing strategies, messaging, and advertising.
• Analyze brand performance and consumer sentiment using various data sources, including market research, brand tracking tools, social media analytics, and internal data. Leverage insights to assess brand health, track shifts in consumer perception, and inform strategic decision-making.
• Lead research initiatives to evaluate the effectiveness of marketing campaigns, advertising, and messaging. Provide actionable insights to inspire creative direction and optimize performance through pre- and post-campaign analysis. Help humanize marketing strategies and creative briefs by grounding them in deep consumer insights and emotional connections.
• Serve as a subject matter expert on brand health, nonprofit industry trends, emerging technologies, and consumer behaviors. Monitor key sibling charities and the broader nonprofit landscape to drive innovation.
• Work across all levels of the organization—up, down, and across—to ensure research-driven insights drive action. Collaborate with teams to translate findings into impactful strategies that shape marketing, branding, and business decisions.
• Tailor communication to different audiences, ensuring insights resonate with cross-functional teams and senior leadership. Leverage strong data visualization and storytelling techniques to present findings in a compelling, actionable manner.
• Partner with cross-functional teams, including marketing strategy, creative, and business leads, to translate insights into actionable strategies. Work closely with the Brand Marketing Team to align research with business goals.
• Oversee third-party research vendors and manage research budgets to ensure cost-effective and high-quality outcomes.