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Project Manager (Co-Branded Cards)

Posted about 15 hours agoViewed

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💎 Seniority level: Manager, 10 years

📍 Location: United States

💸 Salary: 60.0 - 65.0 USD per hour

🔍 Industry: Financial Services

⏳ Experience: 10 years

🪄 Skills: Project ManagementSQLAgileData AnalysisRESTful APIsCross-functional collaborationData visualizationMarketingStakeholder managementDigital MarketingData managementA/B testing

Requirements:
  • Minimum of 10 years of experience in marketing project management with a strong background in debit/credit card marketing.
  • Proven experience managing email and social media marketing campaigns.
  • Familiarity with marketing technology platforms and processes, including data transfer and aggregation.
  • Demonstrated ability to manage multiple stakeholders and anticipate project risks.
  • Strong intuition and analytical skills to foresee and address challenges before they arise.
  • Excellent communication and collaboration skills to work across various teams and levels.
Responsibilities:
  • Manage all work streams related to the Debit Card Marketing Program.
  • Collaborate with internal stakeholders to anticipate potential roadblocks and proactively address risks.
  • Lead the end-to-end project lifecycle from initiation through execution, ensuring timely and high-quality delivery.
  • Support early-month-on-book initiatives by developing activation strategies for new cardholders and creating targeted promotions.
  • Lead acquisition efforts to convert rewards members to active card users.
  • Work closely with cross-functional teams, including marketing technology, data, and client markets, to ensure seamless execution of campaigns.
  • Facilitate vendor onboarding and work with tech teams to stand up new vendors as needed.
  • Ensure all campaigns are effectively executed across digital marketing channels, including email and social media.
  • Collaborate with marketing tech teams to optimize digital performance.
  • Understand and manage proprietary marketing platforms.
  • Oversee data sharing, creative setup, measurement, data transfer, and aggregation.
  • Utilize marketing performance data to measure success and recommend optimizations.
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