Digital Advertising Lead & Project Manager (REMOTE POSITION)

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Requirements:

• 3+ years of hands-on experience in digital advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Experience managing client relationships and setting strategy for paid campaigns
• Strong understanding of paid media performance metrics and optimization techniques
• Excellent communication and presentation skills
• Prior experience managing freelancers or working in an agency environment is a plus
• Experience creating and implementing processes to improve team performance
• Proficiency with analytics and reporting tools (Google Analytics, Looker Studio, etc.)

Responsibilities:

• Oversee freelance paid advertising specialists, ensuring their work aligns with client goals and meets performance standards, while sourcing and onboarding additional specialists.
• Serve as the primary point of contact for paid media clients, understanding their goals, budgets, and expectations to build our paid digital advertising strategy.
• Conduct initial audits of prospective clients' advertising accounts to support sales discussions and attend sales calls as the paid media expert.
• Set direction for paid media accounts, collaborate with freelancers on strategy, and ensure execution aligns with client objectives.
• Work alongside other project managers to integrate paid advertising into broader digital marketing strategies for clients.
• Establish systems and workflows to ensure consistency in execution, communication, performance expectations, and freelancer response times.
• Stay informed on the latest paid advertising platform updates, trends, and industry discussions. Ensure freelancers are also staying up to date and incorporating new features and best practices into campaign strategies.
• While the primary focus is oversight and strategy, you should be comfortable stepping in to manage campaigns when necessary.