Affera Product Manager - Western Europe

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Requirements:

• Bachelors/Masters in Marketing, Engineering, Life Sciences or business degree required
• Minimum of 5 years of relevant experience in sales and/or marketing
• Marketing experience from the medical device field, preferably in cardiac rhythm management and/or Electrophysiology (EP)
• Self-starter with strong track record of project execution
• Ability to work effectively in a multidisciplinary team environment, under pressure, capable of maintaining a positive, enthusiastic attitude.
• Data analytics aimed at rendering meaningful insights from raw data, as well understanding rapidly clinical/technical aspects of the job
• Fluency in English with ability to travel for 30-50% of working time

Responsibilities:

• Develop and execute on a comprehensive strategic marketing plan for Affera Mapping & Ablation System, with a strong focus on elevating Medtronic as a leader in the EP market
• Collect voice of the customers, analyze insights and integrate them into plans, while defining target customer segments, developing product positioning, collecting competitive intelligence and crafting value propositions/messages that resonate well with customers
• Establish relationships with key opinion leaders, develop a KOL and promotional plan to elevate market adoption
• Act as the internal and external champion of the product, liaising with various internal and external stakeholders and being the point of expertise for information on the product, target market and product competitors
• Communicate the value proposition of the product to the sales team; develop the tools to support the selling process, while structuring marketing/competitive campaigns and collaborating with regional marketing product managers and field force to ensure successful execution 
• Develop solid promotional plans via digital channels to drive awareness
• Lead operational aspects of product management, execute short- and long- term product planning