Associate, Paid Media (Mandarin speaking required)

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Requirements:

• 2-3 years of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns
• Strong project management and organizational skills; able to work with stakeholders across multiple markets and functions
• Strong communication, presentation and interpersonal skills - experience working in a regional marketing role and/or agency a plus
• In-depth understanding and experience using various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
• Experience managing large scale paid advertising budgets against business objectives and ROI targets
• Hands on experience using Google Analytics, DoubleClick Campaign manager, etc.
• Experience running A/B tests to drive optimization
• Deep understanding of data driven performance marketing including creating dashboard for data visualization in Excel/GSheets
• Familiarity with Big Query, Looker Studio, Super Metrics and AirFlow a plus
• Basic command of Python, SQL a plus
• Ability to use both qualitative and quantitative data to develop strategy recommendations and optimization tactics
• Fluent in English and Chinese, both verbal and written (familiarity in reading Traditional Chinese is a must)
• Proactive self-starter
• Enjoy working with and learning from people of different backgrounds and cultures
• Passionate about fintech

Responsibilities:

• Day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
• Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies (via paid and organic channels)
• Cultivate strong relationships with country marketing teams by providing data-driven insights, regular reporting and strategic guidance on performance marketing
• Develop quarterly marketing budgets across countries based on key business objectives and optimize strategy throughout the quarter
• Own regular reporting on paid marketing performance using current reporting frameworks and suggest / implement improvements to current reporting tools
• Manage experimentation across markets to drive most efficient spend of marketing budget and ROI
• Own roll-out of key strategic group-level marketing projects in the countries you work with
• Collaborate with the broader marketing team (both at the Group and country level) as well as product and technology teams on strategic projects and initiatives