Sr. Social Media Marketer

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Requirements:

• 5+ years of experience in social media marketing or a related field, with a strong portfolio showcasing successful campaigns.
• Proficiency in using social media platforms such as Instagram, TikTok, Facebook, Pinterest, and Twitter (X).
• Strong understanding of social media analytics and the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, with experience in team leadership and mentoring.
• Ability to develop and execute creative social media campaigns that align with brand objectives.
• Proficiency in content creation tools and software, with a keen eye for design and aesthetics.
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Experience with social media advertising platforms and budget management.
• Knowledge of SEO principles and their application in social media content.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Responsibilities:

• Develop and implement comprehensive social media strategies that align with organizational goals and target audience needs.
• Create, curate, and manage engaging content across platforms including Instagram, TikTok, Facebook, Pinterest, and Twitter (X).
• Analyze performance metrics to optimize strategies and improve engagement.
• Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts.
• Stay updated on industry trends and emerging platforms to incorporate innovative techniques into the social media approach.
• Mentor and guide junior team members, fostering a culture of continuous learning and improvement.
• Manage social media advertising campaigns, including budget allocation and performance analysis.
• Engage with the online community, responding to comments and inquiries in a timely and professional manner.
• Develop and maintain a social media content calendar to ensure consistent and timely content delivery.
• Utilize social media management tools to schedule posts, monitor engagement, and generate reports.