Director, Marketing Strategy - UK/Serbia/Spain/Romania/US East Coast - Remote

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Requirements:

• 10+ years of B2B marketing experience and a demonstrated understanding of the drug development process
• Expertise in digital marketing, including familiarity with SEO, SEM, social media, and email marketing.
• Proficiency in data analytics and marketing technology tools.
• Bachelor’s Degree in Marketing or related field

Responsibilities:

• Collaborate with scientific and commercial teams to develop annual business unit marketing strategies designed to achieve growth goals in key indications and/or business units, including development of KPIs and performance indicators.
• Develop clear and differentiating message platforms based on customer needs and insights, ensuring they are aligned with the company's overall goals.
• Develop strong collaborative relationships with key stakeholders and senior management team to ensure consistency and alignment.
• Conduct regular market and competitive intelligence scans, distill insights and implications for growth strategy. Provide annual and quarterly updates with actionable insights.
• Stay abreast of industry trends and best practices in digital marketing and healthcare and incorporate these to continuously improve and refine marketing strategy and messaging.
• Support the development of new service or product offerings by gathering market and customer intelligence, analyzing competitor landscapes, and testing messaging options
• Assist in the creation of marketing plans and campaigns to launch and promote new services, leveraging both traditional and digital channels.
• Establish and maintain a measurement framework to monitor the success of marketing efforts, focusing on awareness, content effectiveness, and channel effectiveness.