Product Strategy Marketer

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Requirements:

• 3–4 years of experience in B2C marketing with a proven track record of revenue growth.
• Fluency in written and spoken English (C1-C2).
• Strategic Thinking: Ability to develop and implement comprehensive marketing strategies aligned with business objectives.
• Strong skills in SEO, Email Marketing, and Conversion Rate Optimization.
• Experience Tracking Metrics: Ability to utilize data for decision-making and performance improvement.
• Leadership Experience: Capability to lead or work with small teams to achieve goals.
• Creative Thinking: Ability to generate innovative ideas for customer attraction and retention.
• Good Communication Skills: Ability to clearly articulate ideas to team members and stakeholders.
• Experience Running Tests: Comfort in testing new strategies to identify optimal solutions.

Responsibilities:

• Drive Revenue Growth: Create and run marketing strategies to increase sales and grow revenue.
• Improve Campaigns: Use data to enhance marketing campaigns across SEO and email marketing, focusing on conversion rates.
• Work with Teams: Collaborate with product, design, and sales teams to align marketing efforts with company goals.
• Track and Report on Performance: Monitor campaign performance using tools like Google Analytics and SEMrush and use data for improvement.
• Attract and Keep Customers: Develop strategies to attract new customers and retain existing ones through targeted emails and campaigns.
• Research: Stay updated on industry trends and competitor activities.
• Create Fun Campaigns: Generate creative campaign ideas to engage customers.