Growth and Brand Manager

View full description

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree is a plus)
• 5+ years of experience in growth or performance marketing roles
• Expertise in executing cross-channel media strategies
• Proven track record of driving revenue growth through data-driven marketing strategies
• Expertise in Adobe InDesign for designing professional marketing assets
• Hands-on experience with digital platforms like Google Ads and LinkedIn Ads
• Strong proficiency with marketing analytics tools (e.g., Google Analytics)
• Hands-on experience with HubSpot for web content management
• Advanced proficiency in Excel for reporting and analysis
• Exceptional project management skills
• Strong communication skills
• Experience managing and mentoring team members, particularly in social media
• Familiarity with SEO principles and conversion rate optimisation

Responsibilities:

• Develop and execute marketing strategies
• Manage and execute key growth channels
• Lead the launch and promotion of new propositions
• Conceptualize and execute impactful marketing campaigns
• Lead and support new business pitches
• Manage, optimize, and publish engaging web content using HubSpot
• Collaborate with the wider marketing team to ensure web content aligns with SEO strategies and brand guidelines
• Analyse content performance, measure ROI, and implement strategies to continuously improve lead generation and conversion
• Take ownership of campaign design, ensuring brand consistency across all channels and delivering campaigns that directly contribute to revenue growth
• Lead and oversee the Social Media Specialist
• Use advanced design tools like Adobe InDesign to create high-quality visuals and marketing assets that drive ROI
• Develop innovative marketing approaches that elevate the brand and resonate with target audiences in B2B, B2C, and B2B2C markets
• Develop thought leadership campaigns to position DCA as an innovative and trusted leader in digital healthcare, driving customer engagement and supporting revenue goals
• Create and oversee compelling content strategies that drive measurable results and contribute to the bottom line
• Ensure high-quality, creative execution of content that aligns with brand and growth objectives, with a focus on maximizing ROI
• Leverage analytics tools to track, measure, and optimize campaign performance, ensuring campaigns are delivering the desired ROI
• Monitor and report on key growth metrics, providing actionable insights and recommendations to improve campaign performance and revenue growth
• Drive revenue growth and increase unique website traffic by developing impactful marketing campaigns centred around trending health topics, ensuring alignment with the DCA brand and audience interests
• Take ownership of campaign budgets, ensuring effective allocation, optimisation, and tracking to maximise ROI and achieve measurable outcomes
• Manage and mentoring team members, particularly in social media