Senior Engagement Marketing Manager

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Requirements:

• 5+ years of experience in lifecycle, growth, or engagement marketing, ideally within a fast-paced or startup environment.
• Proficiency with marketing automation platforms such as Customer.io, Braze, Iterable, or Hubspot.
• Expertise in writing liquid code and applying data in communications.
• Proficient in tools like Tableau, Amplitude, and SQL for data analysis.
• Strong copywriting skills and collaborative leadership ability.

Responsibilities:

• Design and execute lifecycle marketing strategies to increase learner engagement and program completion.
• Develop personalized behavioral campaigns using data.
• Collaborate with Product and Engineering teams for data tracking and campaign integration.
• Align lifecycle strategies with corporate client objectives.
• Analyze performance metrics to refine strategies and improve engagement.