Senior Engagement Marketing Manager

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Requirements:

• 5+ years of experience in lifecycle, growth, or engagement marketing, ideally within a fast-paced or startup environment.
• Proficiency with a Marketing Automation platform such as Customer.io, Braze, Iterable, or Hubspot (Customer.io a plus!).
• Expertise in writing liquid code and applying attribute- and event-based data into automated communications.
• Proficient in using or working with team members to optimize tools like Tableau, Amplitude, and SQL to analyze data and identify actionable insights.
• Strong copywriting skills and the ability to craft campaigns that resonate with diverse audiences and drive measurable outcomes.

Responsibilities:

• Design and execute lifecycle marketing strategies to introduce learners to Pathstream’s platform, increase engagement, and drive program completion.
• Develop behavioral campaigns using platform data, delivering personalized, data-driven messaging at scale.
• Partner with Product and Engineering teams to ensure proper data tracking and integrate lifecycle campaigns with existing and new product features.
• Align lifecycle strategies with client business objectives and employee needs.
• Analyze performance metrics using tools like Tableau, Amplitude, and SQL to uncover insights, refine lifecycle strategies, and help employees make the most out of their Pathstream experience.
• Create compelling, purposeful content that speaks to learners’ motivations and challenges, and provide feedback to the Product Marketing and Product Teams to adjust messaging as needed.
• Develop scalable systems and processes to support learner engagement while maintaining personalization and quality.