Data Analyst (Remote)

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Requirements:

• Understanding of CRO, SEO, PPC, and other marketing concepts.
• Proficiency in Google Analytics and Looker.
• Ability to focus on data analysis that measures actionable results.
• Familiarity with A/B and multivariate testing best practices.

Responsibilities:

• Define and implement measurement strategies aligned with marketing objectives.
• Analyze and interpret trends in CRO, SEO, and PPC.
• Produce actionable insights from data analysis.
• Provide reports and performance data on marketing initiatives.
• Determine metrics for measuring campaigns and projects.
• Highlight opportunities, trends, issues, and areas for improvement in marketing projects.
• Analyze user behavior, conversion data, and customer journeys.
• Evaluate marketing funnels, landing pages, and tests, offering insights and recommendations.
• Build presentations to visualize data and define insights.