Communications Data Analyst

View full description

Requirements:

• Bachelor’s degree in Data Analytics, Statistics, Communications, Marketing, Business Intelligence, or related field.
• 3+ years of experience in data analytics or communications analytics.
• Expertise in data visualization and reporting tools like Google Analytics, Tableau, Power BI.
• Strong understanding of digital marketing metrics and social media engagement analytics.
• Exceptional data storytelling abilities for non-technical audiences.
• Experience in survey design and audience segmentation.
• Knowledge of statistical methods and quantitative data analysis techniques.
• Experience with CRM systems for stakeholder engagement tracking.
• Ability to manage multiple projects with accuracy and timeliness.

Responsibilities:

• Develop and maintain metrics dashboards for communication initiatives across various platforms.
• Create and manage a comprehensive stakeholder engagement database.
• Analyze data to evaluate effectiveness of communication strategies.
• Collaborate with the StratComm team on KPIs.
• Identify trends and recommend improvements.
• Conduct audience research and surveys.
• Develop data-driven reports and present findings.
• Provide guidance on content strategy and campaign targeting.
• Stay updated on emerging trends in data analytics.
• Ensure data integrity and compliance with regulations.
• Collaborate with teams to align strategies.
• Provide training on data-driven decision-making.