Communications Data Analyst

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Requirements:

• 3+ years of experience in data analytics, communications analytics, or marketing research
• Expertise in data visualization, reporting, and dashboard creation using Google Analytics, Tableau, Power BI, or similar tools
• Strong understanding of digital marketing metrics, social media engagement analytics, and SEO performance tracking
• Experience in survey design, audience segmentation, and customer journey mapping
• Strong knowledge of statistical methods, predictive modeling, and quantitative data analysis techniques
• Experience working with CRM systems

Responsibilities:

• Develop and maintain metrics dashboards
• Create and manage a comprehensive stakeholder engagement database
• Analyze quantitative and qualitative data
• Collaborate with the Strategic Communications (StratComm) team to define key performance indicators (KPIs)
• Identify trends, patterns, and insights from collected data
• Conduct surveys, focus groups, and audience research
• Develop data-driven reports and visualizations
• Provide data-driven guidance on content strategy
• Stay up to date with emerging trends in data analytics
• Ensure data integrity, compliance with DoD policies
• Collaborate with cross-functional teams
• Provide training or guidance to team members