Field-Based Market Development Manager

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Requirements:

• Bachelor's degree in business, marketing, or a related field. Advanced degree preferred.
• Proven experience in complex market development or a related role, preferably in the medical device industry.
• Strong understanding of the healthcare landscape, regulatory environment, and customer needs.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.
• Willingness to travel extensively to engage with customers and key stakeholders.
• Previous experience in neurology, neuromodulation, interventional procedures, or other highly regulated medical devices preferred.
• Ability to work in a fast-paced, complex, and rapidly changing work environment with little oversight.

Responsibilities:

• Conduct comprehensive market analysis to identify key trends, opportunities, and challenges in the healthcare industry.
• Develop strategic market development plans to drive awareness and engagement of BCI technology.
• Build and maintain strong relationships with key opinion leaders, healthcare professionals, and decision-makers in target markets.
• Collaborate with healthcare organizations, physicians, and other relevant stakeholders to understand their needs and challenges.
• Work closely with the marketing team to develop compelling messaging and positioning for our implantable BCI.
• Communicate the unique value proposition of the device to customers and stakeholders.
• Support and conduct training sessions for healthcare professionals to enhance their understanding of implantable BCI’s and its applications.
• Provide educational resources to support the adoption of the technology in clinical settings.
• Collaborate with the commercial team to provide strategic support, including attending meetings, product demonstrations, and addressing customer inquiries.
• Assist in the development of marketing tools and collateral to facilitate the recruitment process.
• Identify and evaluate potential business opportunities for market expansion.
• Develop and implement strategies to enter new markets and increase the device's awareness in existing markets.
• Generate regular reports on market development activities, including key performance indicators and tracking progress against objectives.
• Analyze market feedback and competitive intelligence to inform product enhancements and future development.