Teamlead Paid Social Media (gn)

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Requirements:

• 5-10 years experience in Paid Social and Performance Marketing, with at least 5 years in a leadership position, ideally in Performance Marketing
• Extensive experience with Paid Social campaigns on platforms such as TikTok, Instagram, Facebook, Pinterest, Spotify, etc., and is well versed in the analysis of performance data
• Has already worked with GA4 and Tableau as well as other data collection tools and is experienced in data preparation for reporting and analysis
• Has experience in the internationalization of Paid Social Channels and knows how to successfully manage and scale local markets
• Has a very good understanding of numbers and the ability to translate data into strategic decisions
• Has a good understanding of the brands and products of ESN and More Nutrition and is motivated to further strengthen these in communication and strategy
• Fluent in German and English; other language skills are an advantage

Responsibilities:

• Take overall responsibility for planning and implementing Paid Social campaigns for both brands, ESN and More Nutrition, working across channels with other teams
• Lead a team of Performance Marketing Managers and coordinate their activities to ensure that all campaigns are optimized, efficient and targeted
• Manage budgets, attribution and the continuous optimization of campaigns, and develop and implement strategies for better performance measurement based on various data collection tools
• Work closely with our marketing, creative and product teams to ensure that our media strategies are always optimally tailored to the brands, target groups and channels
• Regularly analyze data and figures, derive optimization measures and develop growth strategies, especially in the context of internationalization and expansion
• Advise the team on the internationalization of the Paid Social Channels and implement best practices from different markets
• Report directly to the Head of Performance Marketing and regularly evaluate campaign results in order to further optimize them in line with the company's goals
• Responsible for continuously developing all channels and also establishing new channels that are suitable for the company