Lead Product Manager (Apps) - Remote from the UK

View full description

Requirements:

• 5+ years of experience in product management, with a strong focus on mobile apps (iOS and Android) and growing freemium business models
• Proven track record of successfully launching and growing freemium mobile applications with a focus on user experience
• Deep understanding of mobile app development lifecycle, technologies and monetization strategies
• Strong analytical and problem-solving skills, love diving into app analytics to drive product decisions and optimize the freemium funnel (e.g., Firebase, Google Analytics)
• Excellent communication, interpersonal and presentation skills
• Experience working in an Agile development environment

Responsibilities:

• Develop and champion the product vision, strategy and roadmap for our freemium mobile apps, aligning with the overall company goals and revenue targets
• Conduct in-depth market research, customer analysis and competitor analysis to identify opportunities and unmet user needs within the freemium mobile landscape
• Define and analyze key metrics for user acquisition, engagement, retention and monetization (e.g., LTV, ARPU, churn rate, conversion rate)
• Collaborate with the marketing team to design and implement effective user acquisition campaigns and optimize the user onboarding process
• Develop and refine the freemium model, including pricing strategies, feature differentiation between free and paid tiers and in-app purchase offerings
• Design and implement A/B tests to optimize conversion rates, user engagement and monetization strategies
• Analyze user behavior, app performance and market trends to identify areas for improvement and growth within the freemium model
• Translate user needs and business requirements into detailed product specifications and user stories
• Prioritize and manage the product backlog, ensuring alignment with the product roadmap and business objectives
• Collaborate closely with engineering, design and marketing teams throughout the entire product development lifecycle
• Lead the ideation, development and launch of new features and enhancements for our mobile apps
• Stay informed about the latest mobile technology trends, best practices and competitive landscape, particularly within the freemium app market
• Contribute to the growth and development of the product team by mentoring and guiding junior product managers