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Product Marketing Manager

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🏢 Company: Calabrio👥 501-1000💰 $11,200,000 over 3 years agoAnalyticsVoIPEnterprise SoftwareSoftware

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🔍 B2B SaaS

🏢 Company: Storyblok👥 101-250💰 $80,089,317 Series C 8 months agoInternetCMSIaaSWeb HostingWeb DevelopmentPaaSInformation TechnologyWeb DesignSoftware

  • Marketing or related educational degree.
  • 6+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business.
  • Proven experience in product marketing with a focus on product-led growth.
  • Track record of implementing a PLG framework and executing go-to-market strategies.
  • Strong understanding of B2B SaaS products and markets.
  • Knowledge of product marketing frameworks like the AARRR model.
  • Proficiency in data analysis and reporting tools.
  • Excellent communication and interpersonal skills.

  • Collaborate with product and marketing teams to develop buyer personas and tailor messaging for target audiences.
  • Partner to create targeted campaigns for organic growth and develop content strategies.
  • Work with teams to showcase products on digital platforms and coordinate product demonstrations.
  • Optimize strategies focused on acquisition, activation, retention, referral, and revenue.
  • Monitor content and campaign performance using data insights to refine tactics.
  • Enhance the customer journey through onboarding and personalized experiences.
Posted 1 day ago
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🧭 Full-Time

💸 110000.0 USD per year

🔍 Technology-powered amenities

  • 5-7 years of product marketing experience (B2B/tech preferred).
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven skills in competitive analysis, VoC programs, and customer segmentation.
  • Exceptional writing and communication abilities, especially in customer storytelling.
  • Experience with CRM, marketing automation, and project management tools is a plus.
  • Ability to thrive in a remote role, with occasional travel to events.

  • Lead product marketing for launches and updates, refining messaging based on customer insights and market research.
  • Collaborate with executives on pricing and packaging strategies to maximize value and profitability.
  • Create compelling content, sales materials, and training aligned with customer needs and feedback.
  • Oversee product communications, including updates, newsletters, and announcements.
  • Analyze key metrics to optimize strategies and deliver measurable results.
Posted 2 days ago
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📍 US, Canada

💸 110000.0 - 123000.0 USD per year

🔍 VoIP, business telecommunications

🏢 Company: OpenPhone👥 51-100💰 $40,000,000 Series B almost 3 years agoProductivity ToolsMessagingB2BCollaborationSoftware

  • Deep experience leading go-to-market for either PLG SaaS or B2C software companies.
  • A proven approach to driving successful execution of large-scale projects.
  • Utilizing customer insights to craft compelling messaging around feature releases.
  • Collaborating with diverse opinions for effective communication and outcomes.
  • Constantly seeking customer insights and validating them within the market.
  • Embracing a fast-paced startup environment and proactively navigating change.

  • Work closely with Product Managers to identify key use cases and develop compelling positioning for upcoming feature releases.
  • Proactively communicate product release information to key GTM stakeholders and develop impactful launch plans.
  • Drive execution of product launches and updates, coordinating with PMs and GTM teams.
  • Gather and leverage customer feedback to enhance product messaging and develop actionable recommendations.
  • Support major product launches by leading tactical elements and driving process improvements across teams.

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  • 3-5 years of work experience in marketing, preferably in the marketing and advertising industry.
  • Experience in a startup or fast-growing scale-up, accustomed to a faster pace and feedback loop.
  • Deep understanding of the retail media space and machine learning.
  • Technical background with a B.A., B.S., or M.S. degree.
  • Ability to empathize with customer challenges and translate technical specifications into relatable user stories.

  • Translate highly technical features and product requirements to easy-to-read documentation and marketing materials.
  • Develop sales materials that enable effective go-to-market strategies based on different use cases, personas, and challenges.
  • Run training workshops or marketing experiments to test growth tactics and design product-led experiments.
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📍 Australia

🔍 Software Development

NOT STATED

  • Report to the Lead Product Marketing Manager.
  • Support Product Marketing efforts for Octopus Deploy.
  • Share customer stories and promote new features.
  • Collaborate with the entire marketing team and stakeholders.
  • Design and execute campaigns to drive leads and retention.
  • Work with product and sales teams to help drive product growth.

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🧭 Full-Time

💸 150000.0 - 185000.0 USD per year

🔍 SaaS / AI / Martech

  • Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, preferably in martech or AI.
  • Deep understanding of CRM and lifecycle marketers, including their goals and pain points.
  • Ability to create clear narratives from complex AI and machine learning concepts.
  • Technical understanding to communicate benefits of AI Decisioning to various audiences.
  • Background in competitor analysis and market trend evaluation.
  • Experience collaborating with Product, Engineering, and Sales teams.

  • Develop and refine positioning for AI Decisioning targeting marketing personas.
  • Conduct user research to identify pain points and market opportunities.
  • Create sales enablement materials such as playbooks, frameworks, and customer stories.
  • Produce content for case studies, blogs, videos, and launch materials.
  • Represent Hightouch at events, webinars, and customer engagements.
  • Build a strategy to engage the target audience in marketing.
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📍 United States

💸 132385.0 - 165481.0 USD per year

🔍 Telecommunications, B2B SaaS, voice technology

🏢 Company: Sinch👥 1001-5000💰 $48,845,918 Post-IPO Debt 4 months agoMessagingSaaSTelecommunicationsMobileSoftware

  • Bachelor’s degree in Marketing or Communications; MBA is a plus.
  • 7+ years of experience in product marketing, preferably in B2B SaaS, telecommunications, or voice technology.
  • Experience in telecommunications with understanding of cloud-based communications.
  • Strong understanding of voice communication technologies and use cases.
  • Demonstrated initiative and ability to work independently.
  • Proven adaptability to new roles, processes, and tools.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects effectively in fast-paced environments.
  • Proficiency in Microsoft suite, Team, Salesforce, and content management systems.

  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Define target audience segments and tailor strategies accordingly.
  • Develop and execute go-to-market strategies for voice products.
  • Collaborate with product management, sales, and marketing teams.
  • Create clear value propositions and develop sales enablement materials.
  • Produce high-quality content to promote voice solutions.
  • Act as a spokesperson for go-to-market messaging.
  • Collaborate with account teams to showcase customer success stories.
  • Track and report on the performance of marketing initiatives.

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📍 US

🔍 Document workflow automation

  • 4+ years of experience in product marketing, specifically with 2+ years in B2B SaaS.
  • Ownership mindset with a bias to action and a proactive approach to shaping product strategy and engagement.
  • Ability to balance strategic thinking with execution.
  • Excellent written and verbal communication skills to articulate technical concepts to diverse stakeholders.
  • Desire to understand sales workflows and related tools, particularly CPQ, CRM integrations, and quoting software.
  • Expertise in storytelling and creating consistent brand voice across various channels.
  • Ability, willingness, and experience in leading cross-functional projects and establishing effective processes.

  • Architect GTM success by defining strategies with measurable goals and collaborating with Product, Revenue, and Corporate marketing teams.
  • Act as a storyteller to communicate product value with empathy and effective narratives, adapting messages for diverse audiences.
  • Utilize data tools like Tableau and Salesforce to generate insights for product optimization and market strategies.
  • Create impactful content such as blog posts, sales collateral, and trainings, ensuring they resonate with target audiences.
  • Lead cross-functional projects, mentoring team members and ensuring project alignment across various disciplines.

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📍 United States

🧭 Full-Time

💸 130000.0 - 150000.0 USD per year

🔍 Healthcare data exchange solutions

🏢 Company: Consensus Cloud Solutions👥 501-1000InternetInformation ServicesInformation Technology

  • 5+ years of product marketing experience within SaaS, including launching new offerings.
  • 3+ years of experience in technology related to secure data exchange, preferably in healthcare.
  • 2+ years of experience in product marketing for AI-driven products.
  • Familiarity with remote work tools and Google Workspace.
  • Excellent project management skills for handling multiple projects.
  • Strong verbal, written, and visual communication skills.
  • Analytical and problem-solving skills using data for business growth recommendations.

  • Develop end-to-end go-to-market strategies and ensure cross-functional alignment for new product launches.
  • Accountable for setting and achieving sales adoption goals for product launches.
  • Drive commercialization and product portfolio alignment for interoperability solutions.
  • Create collateral to educate prospects on AI capabilities and best practices.
  • Conduct market research and lead voice-of-the-customer interviews to inform go-to-market strategies.
  • Translate research insights into product strategies and ensure strong product-market fit.
  • Present insights across the organization and recommend actions.
  • Manage product positioning and integration, develop messaging and value propositions.
  • Build relationships with various teams and represent the company at industry events.
  • Create sales enablement materials and lead training efforts to enhance product adoption.

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📍 San Francisco, CA, New York, NY, North America

🧭 Full-Time

💸 150000.0 - 185000.0 USD per year

🔍 B2B SaaS, marketing technology, AI

🏢 Company: Hightouch👥 101-250💰 $38,000,000 Series B over 1 year agoDeveloper PlatformCRMSaaSMarketingInformation TechnologySoftware

  • Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, especially in martech or AI.
  • Deep understanding of CRM and lifecycle marketers, including their goals and decision-making processes.
  • Ability to articulate complex AI concepts into actionable narratives.
  • Technical fluency to communicate benefits of AI Decisioning to various stakeholders.
  • Experience with market analysis to identify differentiation opportunities.
  • Collaboration skills to work cross-functionally with Product, Engineering, and Sales teams.

  • Develop and refine positioning for AI Decisioning targeting marketing personas.
  • Conduct user research to identify marketing professionals' pain points and market opportunities.
  • Create sales enablement materials, including playbooks and customer stories.
  • Drive content creation for campaigns showcasing AI Decisioning's impact.
  • Represent Hightouch at events and build trust with stakeholders.
  • Implement strategies to engage with and connect target audiences.

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