Senior Product Marketing Manager, AI

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Requirements:

• Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, especially in martech or AI.
• Deep understanding of CRM and lifecycle marketers, including their goals and decision-making processes.
• Ability to articulate complex AI concepts into actionable narratives.
• Technical fluency to communicate benefits of AI Decisioning to various stakeholders.
• Experience with market analysis to identify differentiation opportunities.
• Collaboration skills to work cross-functionally with Product, Engineering, and Sales teams.

Responsibilities:

• Develop and refine positioning for AI Decisioning targeting marketing personas.
• Conduct user research to identify marketing professionals' pain points and market opportunities.
• Create sales enablement materials, including playbooks and customer stories.
• Drive content creation for campaigns showcasing AI Decisioning's impact.
• Represent Hightouch at events and build trust with stakeholders.
• Implement strategies to engage with and connect target audiences.