Product Marketing Manager

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💎 Seniority level: Manager, Proven experience within a blockchain or cryptocurrency-related role.

📍 Location: United Kingdom

💸 Salary: 55000.0 - 75000.0 GBP per year

🔍 Industry: Blockchain and cryptocurrency

🏢 Company: Blockovate👥 1-10 Digital Marketing Advertising Blockchain Information Technology

⏳ Experience: Proven experience within a blockchain or cryptocurrency-related role.

🪄 Skills: Project ManagementBlockchainData AnalysisMarket ResearchDigital Marketing

Requirements:

Proven experience within a blockchain or cryptocurrency-related role.
Demonstrated ability to collaborate effectively with product development teams.
Experience in working alongside technical development professionals.
Strong grasp of key marketing channels, particularly in content marketing, social media, and performance analytics.
Excellent analytical capabilities for measuring and interpreting data.
Desirable: Proficient in data analysis, with experience in establishing tracking systems and reports.
Previous involvement in cryptocurrency Initial Coin Offerings (ICOs).
Experience with website management and optimization.
Strong process orientation and organizational skills.
Familiarity with project management methodologies.

Responsibilities:

Design and implement comprehensive marketing strategies and tactical plans that drive product uptake and investment, working collaboratively with marketing teams.
Partner with Product teams to formulate USPs and maintain cohesive product messaging across all marketing materials and communications.
Develop high-converting digital platforms that accurately represent our offerings, supplemented by detailed whitepapers.
Educate the team on new products, simplifying complex ideas into actionable insights.
Conduct thorough market research to define the total addressable market and produce growth forecasts; identify key customer personas in the purchasing journey.
Analyze the competitive landscape to position Blockovate's clients strategically for optimal growth.
Collaborate with design teams to create impactful brand identities.

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Product Marketing Manager

Requirements:

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