Global Product Marketing Manager (Remote Friendly)

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Requirements:

• Experience optimizing marketing funnels and utilizing performance marketing channels in healthcare or tech sectors.
• Familiarity with healthcare systems and buying behaviors in Europe and Latin America.
• Ability to collaborate with business leaders and go-to-market teams.
• Demonstrated success in leading product marketing initiatives across customer segments.
• Analytical mindset to measure campaign success and inform decision-making.
• Strong communication skills for crafting narratives around complex products.
• Fluency in English is required; proficiency in Spanish, Portuguese, Italian, or other European languages is a plus.

Responsibilities:

• Unify marketing strategies for individual doctors and clinics.
• Develop messaging that resonates with small practices and larger clinics.
• Create targeted product packaging and storytelling for various customer profiles.
• Leverage AI product suite in marketing campaigns for business acquisition.
• Collaborate with clinics to integrate multiple acquired solutions.
• Work with growth and sales teams to improve conversion rates and develop playbooks.
• Support onboarding initiatives for enhancing post-purchase experience.
• Monitor adoption among larger clinic accounts and promote the uptake of features.