Growth Marketing Manager - Crypto

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Requirements:

• 3+ years of experience in growth marketing, preferably for B2C crypto or blockchain products.
• Deep understanding of Web3 ecosystems, including DeFi and layer 1/2 chains.
• Hands-on experience managing user acquisition for wallet or DEX products.
• Experience with paid acquisition, KOL partnerships and content marketing.

Responsibilities:

• Design and execute innovative campaigns to grow our protocol's adoption (user base and volume)
• Optimize performance marketing strategies, including social media, content marketing, and partnerships.
• Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights.
• Foster an engaged user community in collaboration with community managers.
• Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives.
• Analyze user behavior and feedback to continuously improve acquisition and retention efforts.
• Track and report key growth metrics to measure success against goals.
• Develop and distribute content that effectively communicates our value proposition and educates users on Web3.