Marketing Operations Specialist - Colombia (Remote/Consultant)

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Requirements:

• 3 years minimum of marketing operations/general marketing experience.
• Experience in Project Management (dealing with internal and external stakeholders at different seniority levels).
• Consistent knowledge of digital marketing campaign development and management, with an understanding of social media platforms.
• Good experience with data analysis and marketing campaign performance using tools like Excel and platforms like Google Analytics.
• Some level of marketing budget control management experience.
• Self-motivated and able to self-manage projects in a remote work setting.
• A problem-solving mentality with proactiveness, flexibility, and teamwork behavior.

Responsibilities:

• Assist in the planning and execution of marketing strategies and campaigns.
• Support the development and implementation of marketing plans to achieve business objectives.
• Manage daily operational tasks related to marketing projects.
• Coordinate with internal teams and external agencies to ensure smooth execution of marketing activities.
• Support various digital marketing initiatives, including social media.
• Assist in briefing for the creation of several content and managing digital channels performance to drive brand awareness and customer engagement.
• Brief and collaborate with designers, writers, and other team members to produce high-quality marketing materials.
• Assist in allocating and managing media budgets to maximize campaign performance.
• Monitor and track media spending to ensure alignment with budget and strategic goals.
• Analyze marketing campaign performance using data and analytics tools.
• Provide insights and recommendations to optimize campaign effectiveness and ROI.
• Maintain excellent communication with internal teams, external agencies, and stakeholders.
• Prepare and present reports on marketing activities, performance, and outcomes.
• Support initiatives to increase brand awareness and customer engagement.
• Report to the global marketing team to ensure alignment and collaboration on all marketing activities.
• Participate in team meetings and brainstorming sessions to contribute ideas and solutions.
• Provide administrative support for marketing projects.
• Assist with other marketing-related tasks and projects as needed.