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Product Marketing Manager

Posted 5 days agoViewed

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💎 Seniority level: Manager, 3+ years

💸 Salary: 150000.0 - 185000.0 USD per year

🔍 Industry: MarTech, Data, and AI

🗣️ Languages: English

⏳ Experience: 3+ years

Requirements:
  • Proven experience in developing and executing go-to-market strategies for new product launches.
  • Ability to articulate technical aspects and benefits of products to diverse audiences.
  • Strong background in conducting market research and user interviews.
  • Skilled in analyzing competitors' products and strategies.
  • Ability to think strategically about business and marketing challenges.
  • Proficient in storytelling complex topics into compelling narratives.
  • Excellent written and verbal communication skills.
  • Prior experience in product marketing within B2B environments.
Responsibilities:
  • Create and define differentiating positioning for products and solutions for various personas.
  • Conduct user research to identify market gaps for our products.
  • Create, maintain, and improve website messaging, customer case studies, and sales enablement materials.
  • Assist internal teams in crafting messaging that aligns with customer value.
  • Promote Hightouch at field events, customer engagements, and webinars.
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