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Product Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Manager, Minimum 3 years

📍 Location: USA

🔍 Industry: ECommerce technology

🏢 Company: Alokai👥 101-250Software

🗣️ Languages: English

⏳ Experience: Minimum 3 years

🪄 Skills: Content creationAnalytical SkillsCross-functional collaborationMarket Research

Requirements:
  • Minimum 3 years of experience in a product marketing role, preferably in the B2B SaaS or ecommerce technology space.
  • Bachelor's degree in Marketing, Business, or equivalent experience.
  • Strong background in product marketing tasks, with a proven track record of successful product launches and marketing campaigns.
  • Ability to translate complex technical concepts into clear, compelling messages for various audiences.
  • Strong analytical skills with experience in using data to drive marketing decisions and measure campaign effectiveness.
  • Experience with marketing automation tools, product analytics, and collaboration platforms.
  • Excellent communication skills and previous experience with customer-facing roles; English fluency, native proficiency is highly desirable.
  • Collaborative spirit and proven ability to work effectively across Product, Sales, Content, and Marketing teams.
Responsibilities:
  • Develop and execute comprehensive product marketing strategies that drive demand and adoption for Alokai's Frontend as a Service solutions.
  • Collaborate closely with product management on product launches, ensuring smooth market entry and user adoption.
  • Craft compelling messaging and positioning that resonates with our target audience and differentiates us in the market.
  • Lead go-to-market strategies for new products and features, working cross-functionally to ensure successful execution.
  • Conduct thorough market research and competitive analysis to inform product positioning and marketing strategies.
  • Work closely with Content and Demand Generation teams to produce high-impact marketing content, such as product briefs, presentations, case studies, blog posts, and technical documentation, to educate and engage our target audience.
  • Gather and process customer feedback to drive product improvements and marketing initiatives.
  • Collaborate with the sales team to develop effective sales enablement materials and drive account expansion through upsells and cross-sells.
  • Manage relationships with industry analysts to enhance Alokai’s visibility and influence within the ecommerce and FEaaS markets.
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