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Product Marketing Manager

Posted 6 days agoViewed

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💎 Seniority level: Manager, 2-4 years

📍 Location: US

💸 Salary: 78000.0 - 117000.0 USD per year

🔍 Industry: Health & Wellness

🏢 Company: MyFitnessPal👥 51-100💰 $18,000,000 Series A over 11 years agoPersonal HealthNutritionFitnessAppsWellnessHealth CareQuantified Self

🗣️ Languages: English

⏳ Experience: 2-4 years

🪄 Skills: Data AnalysisCross-functional collaborationMarket ResearchStrategic thinkingA/B testing

Requirements:
  • 2-4 years of experience in product marketing.
  • Previous experience in a B2C consumer tech company, preferably with an app.
  • Strong communication skills, especially with writing clear GTM strategies & briefs.
  • Experience working in an iterative, testing-oriented culture.
  • Ability to analyze data and turn insights into strategic marketing actions.
  • Ability to package smaller AB tests together into meaningful stories.
  • Results-oriented with experience contributing to marketing strategies and campaigns.
  • Familiarity with conducting qualitative and quantitative research.
  • Positive, proactive attitude with a collaborative mindset.
Responsibilities:
  • Develop and execute go-to-market plans for new product launches and experiments, including positioning, messaging, and channels.
  • Partner with UX research to uncover audience insights for effective messaging and GTM strategies.
  • Support market research and competitive analysis to identify trends and customer needs.
  • Contribute to strategic marketing campaigns from planning to execution.
  • Work with product, marketing, and analytics to measure the impact of campaigns and optimize results.
  • Partner with Product to help inform the roadmap with marketing insights.
  • Support efforts to elevate the brand across key touchpoints in partnership with Product, Marketing, and Design teams.
  • Bring creativity and fresh ideas to help grow the brand and business.
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