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Principal Product Marketing Manager

Posted about 8 hours agoViewed

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💎 Seniority level: Principal, 7+ years

📍 Location: United States

💸 Salary: 131000.0 - 197000.0 USD per year

🔍 Industry: Nonprofit software

🏢 Company: Bloomerang

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Strategic ManagementMarket Research

Requirements:
  • 7+ years of product marketing experience in a SaaS environment.
  • Proactive and able to thrive in a fast-paced environment.
  • Bachelor’s degree in business, marketing, market research, or relevant experience.
  • Excellent interpersonal and collaboration skills.
  • Strong presentation skills with clear communication.
  • Demonstrated problem-solving and critical thinking abilities.
  • Ability to understand industry concepts and transform them into compelling marketing messages.
  • Highest level of professionalism and accuracy representing the brand.
Responsibilities:
  • Conduct primary research and optimize product buyer personas.
  • Document buyer’s journey and create message map.
  • Craft a product narrative articulating the value of our solution.
  • Refine positioning and messaging to differentiate from competitors.
  • Collaborate with stakeholders for proof points to reinforce messaging.
  • Own product and feature launches, ensuring cross-functional readiness.
  • Develop training and enablement materials for Sales leadership.
  • Monitor and update customer profiles and segmentation strategies.
  • Develop materials for industry press and influencers.
  • Partner with Market Insights team to analyze competition.
  • Collaborate with Corporate Communications to create product content.
  • Act as Subject Matter Expert in portfolio events.
  • Support pricing and packaging decisions with market insights.
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