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Principal Product Marketing Manager (East Coast)

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💎 Seniority level: Principal, 7+ years

📍 Location: United States

🔍 Industry: Financial services / Commercial payments

🏢 Company: Convera👥 1001-5000Financial ServicesPaymentsFinanceFinTech

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Business AnalysisData AnalysisProduct ManagementStrategic ManagementMarket ResearchDigital Marketing

Requirements:
  • Bachelor’s degree or equivalent professional experience.
  • 7+ years of B2B product marketing experience, focusing on positioning and messaging.
  • Mastery of product marketing techniques and best practices.
  • Creative problem-solver with a growth mindset.
  • Strong analytical and quantitative skills, utilizing research and metrics.
  • Exceptional written and verbal communication skills.
Responsibilities:
  • Develop, own, and articulate value propositions and positioning for products.
  • Serve as the market and customer expert for the product line.
  • Conduct competitive research and develop customer profiles.
  • Lead go-to-market strategies for product launches.
  • Generate marketing and sales assets such as case studies and videos.
  • Collaborate with product management on roadmap and new features.
  • Create sales enablement tools and support sales training efforts.
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