Product Marketing Manager, B2B Insuretech Product

Posted 6 days agoViewed

💎 Seniority level: Manager, 5+ years

📍 Location: United States

🔍 Industry: Insuretech

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisCross-functional collaborationMarket ResearchDigital Marketing

5+ years as a product marketing manager, preferably in fintech, SaaS, and/or insurance environments.
Bachelor’s degree in Marketing, Business, or a related field.
Experience successfully launching a new digital product, preferably in a startup environment.
Experience with marketing tools and platforms (e.g., CRM, analytics, automation).
Strong ability to translate business goals into actionable marketing plans.
Data-driven decision-maker with analytical skills.
Exceptional verbal and written communication skills.
Proven ability to manage multiple priorities in a fast-paced environment.
Collaborative leader with a knack for aligning cross-functional stakeholders.

Develop and execute comprehensive GTM strategies for new and existing products, including audience segmentation and multi-channel campaign management.
Conduct competitive analysis, market research, and customer interviews to identify trends and opportunities.
Craft compelling value propositions and messaging tailored to market segments.
Partner with Engineering and Design teams to align product and marketing roadmaps.
Lead integrated campaigns that drive awareness and retention.
Equip business development with marketing tools and resources.
Monitor campaign performance and user metrics to optimize strategies.
Manage end-to-end launch plans, including communication materials and internal readiness.