Product Marketing Manager - Remote

View full description

Requirements:

• Minimum of 3-5 years of experience in customer or product marketing at a B2B SaaS company.
• Experience working with software product organizations in a tech environment.
• Experience in improving upsell/cross-sell initiatives and customer onboarding.
• Ability to thrive in a fast-paced, growing startup environment.
• Proven experience launching new products with a full go-to-market plan.
• Strong understanding of B2B sales methodologies and customer support best practices.
• Ability to communicate complex ideas simply and clearly.
• Proficient in cross-functional collaboration with sales, marketing, and customer success teams.
• Genuine passion for B2B SaaS and understanding of target market challenges.
• Highly skilled in planning, organizing, and managing multiple projects.

Responsibilities:

• Define and execute positioning, go-to-market messaging, and launch strategies for new products and feature updates.
• Collaborate with product, sales, customer success, and channel teams to identify needs and gain market insights.
• Enhance customer onboarding and upsell strategies for improved customer experience.
• Advocate for customer needs in decision-making processes.
• Foster cross-functional alignment throughout the go-to-market process and measure success metrics.
• Develop compelling product messaging that differentiates the product.
• Create self-service resources for users and internal teams.
• Design sales enablement materials to support the sales team.
• Build training materials for customer success and channel partners.
• Plan and optimize product launch campaigns to drive leads and adoption.
• Partner with the content marketing team to create engaging educational content.
• Track product marketing performance metrics to inform future strategies.