Product Marketing Manager

Posted 19 days agoViewed

💎 Seniority level: Manager, 5+ years

📍 Location: San Francisco Bay Area, All Other California Locations, Colorado, New York City, All Other New York Locations, Seattle, All Other Washington Locations, Pacific Time

💸 Salary: 115000.0 - 135300.0 USD per year

🔍 Industry: Mental health benefits

🏢 Company: Modern Health👥 251-500💰 $74,000,000 Series D almost 4 years agoMental Health Therapeutics mHealth Wellness Health Care Software

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: AgileProduct ManagementProduct DevelopmentStrategyCommunication SkillsCollaborationAgile methodologies

Requirements:

5+ years of experience in product marketing within healthcare B2B and B2B2C models.
Strong understanding of healthcare market needs for employers and patients.
Proven experience in market research, positioning, and go-to-market strategy development.
Excellent collaboration skills and ability to influence stakeholders at various levels.
Strong written and verbal communication skills with a track record of impactful marketing content.
Data-driven approach to analyze marketing and sales metrics.
Familiarity with product management processes and agile methodologies is a plus.
Bachelor's degree in marketing, business, healthcare management, or related field; advanced degree is a plus.

Responsibilities:

Conduct market research to understand the healthcare industry, trends, competitive landscape, and customer needs.
Identify and segment target audiences across B2B and B2C channels, developing buyer personas.
Develop clear product positioning and messaging for stakeholders.
Design and execute go-to-market plans for product launches and enhancements, tracking performance against defined KPIs.
Partner with sales teams to create effective tools and resources.
Collaborate with various departments to align strategies and act as the voice of the customer.

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Product Marketing Manager

Requirements:

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