Product Marketing Manager - PipeGen

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Requirements:

• 7+ years of experience.
• 4+ years of experience at a high-growth b2b SaaS company.
• Experience with sales personas and/or in lead generation or sales engagement is a huge plus.
• Experience partnering closely with product and influencing the product roadmap.
• Experience conducting research - fielding surveys, conducting interviews - and performing light data analysis to inform strategic decisions.
• Experience launching complex products with effective GTM campaigns that resonate with customers.
• Excellent storytelling, communication, and presentation skills.
• Strong cross-functional collaboration - great at working across many teams.
• Bias toward action. Strong ability to get things done and move things forward.

Responsibilities:

• Deeply understand the personas for the outbound sales use case.
• Work hand in hand with Product to shape product strategy and inform the roadmap.
• Bring new products and features to market with integrated GTM motions.
• Drive awareness, acquisition and activation of product functionality.
• Grow interest in a pilot managed service offering with marketing campaigns and enablement for sales.