Apply📍 United States; BC & ON, Canada
🧭 Full-Time
💸 $143,000 - $226,500 per year
🔍 Web design/development and AI
- 5+ years of product marketing experience in the B2B enterprise software space
- Experience in AI & web design/development
- Demonstrable understanding of web design and development and the relevant audiences associated with that type of work
- Experience marketing and bringing technical AI-products to market
- Owned a product area end-to-end; including product strategy, positioning, go to market and revenue targets.
- Enjoy turning complex technical concepts in to simple, thoughtful, and compelling stories
- Experience with crafting, iterating, and testing end-user messaging
- Enjoy driving and validating new initiatives, then transforming them into repeatable programs
- Prior experience working at product-led growth organizations and/or freemium business models
- Bonus: Deep experience using Webflow or similar web development technology
- Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete — to bring to market new functionalities that drive value for our customers and our business
- Partner closely with product leaders to identify opportunities for new investment areas, including leading workstreams on product market fit, competitive analysis, and product scoping
- Bring new launches to market with a focus on driving commercial success - including developing pricing and packaging for new features, and partnering with sales leadership on enablement and deal support
- Partner closely with integrated marketing on building scalable campaigns that help us enter new markets - including content creation, audience segmentation, PR and demand generation.
- Take an agile approach to go to market: being willing to test, iterate and define new processes for how we market new products at Webflow.
LeadershipAgileStrategyContent creation
Posted 3 months ago
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