Senior Product Marketing Manager, Webflow AI

View full description

Requirements:

• 5+ years of product marketing experience in the B2B enterprise software space
• Experience in AI & web design/development
• Demonstrable understanding of web design and development and the relevant audiences associated with that type of work
• Experience marketing and bringing technical AI-products to market
• Owned a product area end-to-end; including product strategy, positioning, go to market and revenue targets.
• Enjoy turning complex technical concepts in to simple, thoughtful, and compelling stories
• Experience with crafting, iterating, and testing end-user messaging
• Enjoy driving and validating new initiatives, then transforming them into repeatable programs
• Prior experience working at product-led growth organizations and/or freemium business models
• Bonus: Deep experience using Webflow or similar web development technology

Responsibilities:

• Develop an expert understanding of Webflow’s products, use cases, and the markets in which we compete — to bring to market new functionalities that drive value for our customers and our business
• Partner closely with product leaders to identify opportunities for new investment areas, including leading workstreams on product market fit, competitive analysis, and product scoping
• Bring new launches to market with a focus on driving commercial success - including developing pricing and packaging for new features, and partnering with sales leadership on enablement and deal support
• Partner closely with integrated marketing on building scalable campaigns that help us enter new markets - including content creation, audience segmentation, PR and demand generation.
• Take an agile approach to go to market: being willing to test, iterate and define new processes for how we market new products at Webflow.