Senior Director, Demand Generation & ABM

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Requirements:

• Education in business or a relevant field, advanced degree preferred.
• Minimum of 15 years in marketing leadership roles with increasing responsibility.
• At least 5-7 years in a senior leadership role focused on B2B Enterprise SaaS market growth.
• Track record of achieving lead generation and channel results year over year.
• Experience with Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing.
• Proficiency in predictive analytics and AI-powered tools like 6sense is preferred.
• Strong analytical and quantitative skills with decision-making abilities.

Responsibilities:

• Provide leadership to optimize outbound and inbound demand generation and ABM programs.
• Develop and implement high-impact strategic campaigns across key verticals and partners.
• Leverage data insights to optimize channel and program strategies.
• Partner closely with Sales, Product, and Content teams to drive new opportunities.
• Design a comprehensive demand generation strategy that includes inbound and outbound tactics.
• Grow and develop a high-performing marketing team.
• Drive marketing automation best practices.
• Support information security to protect corporate assets.