Digital Marketing Specialist (PH)

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Requirements:

• Bachelor's degree in any field or professional certification in marketing/business.
• 2+ years experience in social media or 1-2 years in digital marketing.
• Proven experience in content writing or copywriting.
• Working knowledge of content management systems.
• Excellent communication skills in English (minimum B2 level).
• Strong organizational and time management skills.
• Knowledge of layouts, typography, print, and web design.
• Proficiency in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software.
• Portfolio of diverse creative projects.

Responsibilities:

• Upload videos and graphics, manage account reviews.
• Develop and monitor marketing campaigns on digital platforms.
• Ensure consistent branding across accounts and channels.
• Create events or promotions to enhance customer engagement.
• Manage contact database and assist with lead generation.
• Research influencers and potential strategic partnerships.
• Set up affiliate accounts and manage payouts.
• Analyze KPIs, adjust bids or budgets, and review keywords.
• Gather audience profiles and develop content strategies.
• Create performance reports and monitor effectiveness.
• Research competitors' trends and promotional activities.
• Execute SEO strategies and conduct keyword research.
• Perform general administration tasks.
• Use builders to tweak content.
• Handle ad hoc tasks as needed.