Digital Marketing Specialist (PH)

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Requirements:

• Bachelor's degree in any field or professional certification in marketing or business-related courses.
• 2+ years experience in social media or 1-2 years in digital marketing.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Excellent English communication skills (B2 level or higher).
• Solid organizational and time management skills.
• Knowledgeable in layouts, typography, print, and web design.
• Experience in graphic design software: Adobe Photoshop, Illustrator, Sketch, InDesign.
• Compelling portfolio of work across various creative projects.
• Ability to work during graveyard shifts.

Responsibilities:

• Upload videos and graphics, manage reviews.
• Develop, execute, and monitor marketing campaigns on digital platforms.
• Ensure branding consistency across accounts and channels.
• Create events and promotions to boost customer engagement.
• Manage contact database and assist with lead generation.
• Research influencers and businesses for partnerships.
• Setup accounts and manage affiliate payouts.
• Monitor KPIs and adjust bids or budgets.
• Develop content strategy based on audience profiles.
• Create progress reports and analyze campaign effectiveness.
• Research competitor trends and promotional activities.
• Execute SEO strategies and perform keyword research.
• General administration and content tweaking.