Digital Marketing Specialist (PH)

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Requirements:

• Bachelor's degree in any field or professional certification in marketing or business-related courses
• 2+ years experience in social media or 1-2 years in digital marketing
• Proven content writing or copywriting experience
• Working knowledge of content management systems
• Excellent English communication skills, both written and verbal (at least B2 level)
• Solid organizational and time management skills
• Knowledgeable in layouts, typography, print, and web design
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
• Compelling portfolio of work over a wide range of creative projects
• Able to work on a graveyard shift
• USB Headset with Noise Cancellation feature
• Working Webcam
• Computer with at least 1.8 GHz processor and at least 4GB RAM
• Main Internet Service Speed: at least 25 Mbps cable connection
• Backup Internet Service Speed: at least 10 Mbps

Responsibilities:

• Upload videos and graphics, keep the account up-to-date & manage reviews.
• Develop, execute, and monitor the execution of marketing campaigns on various digital platforms.
• Ensure consistency of branding across all accounts and channels.
• Create events or promos to increase customer engagement.
• Manage the contact database & assist with lead generation activities.
• Research influencers, compatible products, and businesses to form strategic partnerships.
• Set up accounts, liaise with affiliates & manage affiliate partners’ payouts.
• Check KPIs, modify bids or budgets & review keyword performance.
• Gather information on the brand's audience profiles and develop a content strategy with internal teams.
• Create progress reports and monitor the performance and effectiveness of marketing campaigns.
• Research on trends, promotional activities utilized by competitors, and competitive marketing insights.
• Execute SEO strategies and conduct keyword research.
• Conduct general administration.
• Use tweak builders to tweak the content.
• Ad hoc tasks