Programmatic Content Lead

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Requirements:

• 4+ years experience in programmatic media, content management, or related field.
• Workable understanding of video process and performance.
• Experience with YouTube optimization and growth.
• Proven ability to plan, organize, and manage recurring content and programmatic campaigns.
• Strong analytical skills and data-driven thinking; able to analyze content and campaign performance and identify optimization opportunities.
• Effective communicator who can take high-level direction, drive alignment, and create compelling and targeted content.
• Energetic, transparent team player who is self-motivated, proactive, resourceful, and thrives in a collaborative environment.
• Established track record of consistent delivery and meeting or exceeding deadlines.
• Cybersecurity experience is strongly preferred.

Responsibilities:

• Spearhead the success of Huntress’ programmatic content and recurring series to reach new markets, strengthen loyalty with existing audiences, and elevate thought leadership.
• Conduct regular performance reviews of programmatic series, provide actionable recommendations for improvement, and ensure programs achieve key goals and ROI targets.
• Work closely with the leadership team to develop proposals, programmatic strategies, and campaigns that address our audience’s needs and our company’s goals.
• Seek out and build effective partnerships with programmatic content contributors both internally and externally.
• Build positive relationships and become a trusted programmatic advisor to drive retention, engagement, and growth through programmatic content.
• Lead forecasting, budgeting, and financial planning for efforts for programmatic content in conjunction with leadership.
• Stay up to date with emerging video and digital marketing trends and identify opportunities to experiment and implement new strategies, channels, and/or tactics.