Copywriter / Social Video Creator (Freelance)

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Requirements:

• 2+ years of copywriting, journalism, social media, video production, or editing experience with a focus on creative, lifestyle, or culture brands
• Exceptional writing skills paired with a keen eye for design and storytelling. Your stories are simple, moving and visually striking
• Craft, design, travel and culture enthusiast, with sensitivity to create content that resonates with VAWAAs diverse global audience
• Deep expertise in brand marketing and content strategies, with the ability to scale a brand by repurposing content effectively across social media, newsletters, and blogs.
• Deep understanding of Instagram strategies, including best practices for posts, Reels, Stories, and engagement.
• Passionate about content trends with knowledge of current and emerging social products, editorial formats, emerging creators, and platform features
• Ability to ideate and execute creative concepts and ideas using user-generated content
• Expertise with social media measurement tools and reporting
• Knowledge of SEO and content marketing principles.
• Has self-management skills and a take-charge attitude
• Willingness to jump in when and where needed in service of team success
• Ability to develop important, trust-based working relationships
• Have a portfolio of writing and social video samples to share
• Willingness to complete an edit test

Responsibilities:

• Develop a social media strategy that enhances brand awareness, grows organic reach, and drives engagement.
• Ideate, develop, and produce social content (text, images, videos) using user-generated content from our library, at a minimum of 3 posts per week
• Leverage all formats like IG carousels, stories and reels to amplify reach
• Build relationships with followers, responding to comments, messages, and mentions in a timely manner, and fostering a strong online community.
• Keep up with timely trending topics on social media and develop content based off those trends
• Identify and monitor trends in crafts, arts, pop culture, travel, music, and fashion
• Identify and engage with influencers, artists, and brand ambassadors to build meaningful partnerships and amplify our reach.
• Analyze social media metrics and insights for Instagram to inform strategy refinement and optimize performance
• Work closely with founder to ensure consistent messaging and alignment with broader company goals.