Apply

Product Marketing Manager

Posted 2024-10-21

View full description

💎 Seniority level: Manager, 3+ years

📍 Location: United States

💸 Salary: 94000 - 125000 USD per year

🔍 Industry: EdTech

🏢 Company: Panorama Education

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: LeadershipProject ManagementData AnalysisProduct ManagementCross-functional Team LeadershipData analysisCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • 3+ years of product marketing experience in a B2B SaaS organization (EdTech experience is a plus).
  • Experience managing product launches to achieve business goals.
  • Experience developing product positioning, messaging, and buyer personas.
  • Experience leading projects and balancing competing priorities.
  • Passion for collecting and using customer insights and market research.
Responsibilities:
  • Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand.
  • Gain customer insights through qualitative and quantitative data to inform product development, messaging, and marketing.
  • Work closely with Enablement to train sales team members for demo flow.
  • Partner with Sales to create product collateral.
  • Collaborate with Integrated Campaigns on product roadmap and campaigns.
Apply

Related Jobs

Apply

📍 United States

🧭 Full-Time

💸 120000 - 148000 USD per year

🔍 Software and Cloud Solutions

  • Bachelor’s degree in marketing, business, software engineering, or a related field.
  • 5+ years of experience in product marketing or product management specifically in B2B enterprise market.
  • Strong written and verbal communication and interpersonal skills are essential.
  • Technical product marketing experience is preferred.
  • 8+ years of experience in product marketing or product management is preferred.
  • Opensource software community experience is a plus.
  • MBA is a plus.
  • Ability to learn quickly and deliver results.
  • Willingness to work across global offices and travel as needed.

  • Create and consistently deliver go-to-market plans for cloud-native solutions targeting developers.
  • Ensure high-quality messaging, positioning, and persona development assets are available to stakeholders.
  • Coordinate go-to-market activities across product management and marketing teams.
  • Develop product-related content to support various marketing efforts.
  • Conduct regular sales enablement training on product updates and competitive campaigns.
  • Collaborate with the competitive intelligence team to track industry competition.
  • Engage as a subject matter expert at conferences, webinars, and other events.
  • Support the expansion of the developer marketing program across departments.

LeadershipCloud ComputingProduct ManagementCross-functional Team LeadershipCommunication SkillsCollaboration

Posted 2024-11-21
Apply
Apply

📍 North America

🔍 B2B SaaS

  • 8+ years of experience.
  • 5+ years of experience in a high-growth B2B SaaS company.
  • Experience marketing a data product and understanding data consumers.
  • Strong product strategy skills based on customer insights.
  • Experience in running integrated go-to-market motions.
  • Excellent storytelling and communication skills.
  • Strong cross-functional collaboration abilities.
  • Bias toward action.

  • Gather market insights, monitor competitors, and synthesize customer insights.
  • Work with product to inform the roadmap and prioritize initiatives.
  • Launch new products and features that deliver customer value.
  • Coordinate with marketing and sales to create effective campaigns.
  • Partner with teams that leverage data to prioritize requirements.

LeadershipProject ManagementBusiness DevelopmentData AnalysisProduct ManagementCross-functional Team LeadershipStrategyBusiness developmentData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingNegotiationAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitasking

Posted 2024-11-21
Apply
Apply

📍 Los Angeles, Portland, New York

🧭 Full-Time

🔍 Music and media file management

🏢 Company: DISCO

  • 5+ years experience in a product marketing role.
  • Experience with B2B and B2C.
  • Experience developing go-to-market strategies.
  • Experience managing product lifecycle stages.
  • Proficiency in data analytics tools like Google Analytics and Mixpanel.
  • Familiarity with A/B testing frameworks.
  • Ability to craft compelling product stories.
  • Comfort with collaboration tools like Slack and Figma.
  • Excellent written and verbal communication skills.
  • Ability to solve complex problems with insights.
  • Experience managing multi-channel marketing campaigns.

  • Own the internal and external narrative around customer personas.
  • Develop an understanding of customer needs and behaviors.
  • Analyze competitive landscape for product positioning.
  • Create product value propositions and compelling content.
  • Design and drive go-to-market strategies.
  • Ensure product integration into sales and marketing communications.

FigmaGoogle AnalyticsStrategyGoCommunication SkillsCollaboration

Posted 2024-11-19
Apply
Apply

📍 United States

🧭 Full-Time

💸 90000 - 130000 USD per year

🔍 Localization and translation technology

🏢 Company: Smartling

  • BA/BS degree or equivalent working experience.
  • 3-5 years of Product Marketing experience or equivalent roles.
  • Pragmatic marketing experience or Product Marketing Alliance certification is a plus.
  • Impeccable oral, written, and listening communication skills.
  • Past experience at a B2B enterprise software or technology company.
  • Passion for data analysis and critical thinking.
  • Willingness to take initiative and get tasks done.
  • Interest in language, culture, and global content.

  • Assist in defining and executing go-to-market strategies for high-value segments.
  • Identify, prioritize, and create a variety of marketing content such as web pages, presentations, and videos.
  • Create high-quality product content including demos, webinars, and blogs.
  • Collaborate with the marketing team on enablement programs and campaigns.
  • Conduct primary market research and customer interviews to uncover new challenges and trends.

Data AnalysisContent creationData analysisCommunication SkillsAttention to detail

Posted 2024-11-16
Apply
Apply

📍 North, South, or Central America

🔍 Quality management

🏢 Company: Testlio

  • 5+ years experience in B2B product or solutions marketing, preferably in a startup or fast-paced environment.
  • Experience developing product and company messaging for different audiences.
  • Proven track record of successful go-to-market strategies.
  • Excellent written and verbal communication skills.
  • Expertise in crafting stories with visual communication.
  • Experience with market research and competitive analysis.
  • Ability to collaborate across teams and manage multiple projects.
  • Eagerness to take ownership in a fast-paced, remote environment.

  • Shape the positioning, messaging, and go-to-market strategies for quality testing solutions.
  • Develop an ideal customer profile for all solutions.
  • Refine product positioning, value propositions, and messaging for target customer segments.
  • Create content for sales enablement and prospective customers.
  • Conduct market research to understand customer needs and competitive landscape.
  • Monitor competitor activities and develop differentiation strategies.
  • Ensure consistent messaging across all channels.
  • Gather and analyze customer feedback to enhance marketing initiatives.
  • Develop customer stories and case studies to demonstrate product value.

Project ManagementProduct DevelopmentManual testingCommunication Skills

Posted 2024-11-16
Apply
Apply

📍 United States

🧭 Full-Time

🔍 Healthcare software-as-a-service

🏢 Company: Tava Health

  • 5+ years of marketing experience, including 3 years in product marketing.
  • Experience in market research and analysis.
  • Strong project management skills and ability to collaborate effectively across teams.
  • Excellent verbal and written communication skills.
  • Self-starter, able to perform in a fast-paced environment.
  • Experience in healthcare software-as-a-service sector preferred.
  • Passion for mental health and accessible care solutions.

  • Work closely with the product team to understand therapist needs and align products with market demands.
  • Formulate and execute marketing strategies to enhance product awareness and adoption.
  • Collaborate with marketing leads for integration of go-to-market strategies.
  • Create enablement materials for effective provider communication.
  • Test products with providers prior to official launches.
  • Conduct competitive analysis to inform GTM strategies.
  • Develop impactful product positioning and messaging with sales teams.
  • Perform market research to identify trends and opportunities.
  • Create campaigns to boost product engagement.
  • Evaluate campaign metrics to optimize strategies.
  • Support the sales team with marketing insights.

Project ManagementProduct ManagementStrategyGoCommunication SkillsCollaborationWritten communication

Posted 2024-11-16
Apply
Apply

📍 United States

🧭 Full-Time

💸 149000 - 288000 USD per year

🔍 Design and collaboration tools

🏢 Company: Figma

  • 8+ years in product marketing or a related role.
  • Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution.
  • Demonstrated ability to learn new products and industries.
  • Track record of managing stakeholders at all levels, including senior executives.

  • Lead creative, results-driven product launches.
  • Serve as a subject matter expert for the product design areas that you lead.
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs.
  • Manage our beta programs, from customer outreach to promoting customer success stories.
  • Drive deeper engagement of our product through various educational content.
  • Partner with the broader marketing team to launch multi-channel campaigns.
  • Work with the Sales team to develop impactful enablement resources.

LeadershipProject ManagementFigmaCross-functional Team LeadershipProduct designCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Posted 2024-11-14
Apply
Apply

📍 United States, Europe

🔍 Communication technology

  • Senior-level expertise in product marketing.
  • Ability to lead through expertise and exemplary work ethics.
  • Enjoys dynamic work environments and problem-solving.

  • Key member of a global, cross-functional team focused on customer acquisition.
  • Drive product adoption, customer retention, and expansion efforts.
  • Engage in project and experiment-based work critical to company growth.

LeadershipData AnalysisPeople ManagementProduct ManagementProduct OperationsCross-functional Team LeadershipStrategyData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingMentoringNegotiationAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitaskingCoaching

Posted 2024-11-14
Apply
Apply

📍 United States

🧭 Full-Time

💸 80000 - 130000 USD per year

🔍 EdTech

🏢 Company: WeVideo

  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • 3-5 years in product marketing, ideally in EdTech.
  • Strong experience in sales enablement and competitive intelligence.
  • Exceptional communication skills with the ability to create compelling narratives.
  • Proven track record of supporting successful product launches.
  • Strong problem-solving skills, adaptability, and a customer-first mindset.
  • Ability to manage projects independently and work cross-functionally.
  • Willingness to travel occasionally for conferences, client meetings, and events as needed.

  • Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences.
  • Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
  • Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs.
  • Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials.
  • Partner with the events team to enhance product presence and engagement at conferences and events.
  • Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams.
  • Keep abreast of industry trends to identify new opportunities.
  • Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.

Project ManagementBusiness DevelopmentData AnalysisBusiness developmentData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitasking

Posted 2024-11-14
Apply
Apply

📍 US

🧭 Full-Time

🔍 Healthcare & Corporate

🏢 Company: Transact Campus

  • 7-10 years of product marketing experience with at least 3 years in a market-facing role.
  • Bachelor’s degree in business or marketing; MBA preferred.
  • Pragmatic Institute Certified (PMC) III or higher is a plus.
  • Excellent communication, management, and presentation skills.
  • Ability to thrive in a fast-paced environment and exceptional ROI-tracking skills.
  • Food Operations and/or POS experience is a plus.

  • Market intelligence—be the expert on our Healthcare & Corporate clients, who they are, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with target buyer personas.
  • Understand and document our buyer’s process and drive changes to sales and marketing processes based on insights.
  • Develop launch plans for products with the marketing team.
  • Assess the effectiveness of go-to-market programs on an ongoing basis.
  • Plan and manage product launches and manage cross-functional implementation.
  • Act as a primary thought leader for supported products, including speaking engagements.
  • Collaborate across departments to produce effective sales presentations and market-read materials.

Product ManagementStrategyAttention to detailPresentation skills

Posted 2024-11-13
Apply