Product Marketing Manager

Posted 2024-11-16

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💎 Seniority level: Manager, 5+ years

📍 Location: North, South, or Central America

🔍 Industry: Quality management

🏢 Company: Testlio

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementProduct DevelopmentManual testingCommunication Skills

Requirements:

5+ years experience in B2B product or solutions marketing, preferably in a startup or fast-paced environment.
Experience developing product and company messaging for different audiences.
Proven track record of successful go-to-market strategies.
Excellent written and verbal communication skills.
Expertise in crafting stories with visual communication.
Experience with market research and competitive analysis.
Ability to collaborate across teams and manage multiple projects.
Eagerness to take ownership in a fast-paced, remote environment.

Responsibilities:

Shape the positioning, messaging, and go-to-market strategies for quality testing solutions.
Develop an ideal customer profile for all solutions.
Refine product positioning, value propositions, and messaging for target customer segments.
Create content for sales enablement and prospective customers.
Conduct market research to understand customer needs and competitive landscape.
Monitor competitor activities and develop differentiation strategies.
Ensure consistent messaging across all channels.
Gather and analyze customer feedback to enhance marketing initiatives.
Develop customer stories and case studies to demonstrate product value.

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Product Marketing Manager

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